Google’s Evolution of Window Shopping

The Google Top 100 Trending Gifts of 2021 are a sneak peek at products expected to rise in popularity and trend the most on Google this holiday season. The list helps shoppers learn what’s trending and informs retailers of what’s likely to fly off the shelves this holiday season, says Bill Ready, Google’s president of commerce. He spoke with the Retail Gets Real podcast about holiday trends and how digital and physical experiences continue to blend.

Google’s top searches are in consumer electronics, apparel, and footwear; among those searches are coffee equipment, fitness gear, fragrances, and colognes. Getting the items they want ahead of the season calls for consumers to shop early in case items run out of stock and to search online for retailers that carry similar products before heading into stores.

According to Ready, shoppers are experiencing an era where physical and digital shopping is becoming more integrated. For example, 68 percent of shoppers say they will consolidate shopping to make fewer trips to stores.

Find out how shopping behaviors are changing among supply chain concerns, and how Google is making it easier to browse even when you don’t know what you’re looking for, in the latest episode of Retail Gets Real.