As the dominant player in Pakistan’s q-commerce sector, Airlift has gathered a lot of data on consumer behaviour. By utilising the abundance of data, Airlift and Morinaga, a well-known Japanese producer of milk, nutrition, and dairy products with a global footprint, have formed a strategic alliance.
Airlift will provide in-app advertising and platform visibility solutions as part of the strategic relationship to help Morinaga with its successful q-commerce strategy on the platform. This is a crucial element of Airlift’s plan to make search and visibility services profitable. As part of the cooperation strategy to increase stock availability for clients on the platform, Morinaga will supply directly in addition to participating in paid marketing on the Airlift platform.