“Everything we have done is for you. From launching new designs, to coming up with entirely new categories, such as fragrances.”

Niovani was launched in 2019 with the goal of providing quality and fashionable watches and fashion jewelry online. Our goal has always been to provide affordable and entry level luxury, little joys of life. 

Our mission was to tap into the slightly higher end rapidly growing e-commerce section, by offering a product with a higher retail price; but by boosting trust and conversions by quality product photography, easy exchanges and returns for cash via bank transfers, Easy Paisa, or direct Cash. 

In short, our goal has always been to gain the trust of potential online shoppers, and we have been many of our customer’s first online shopping experience.

Keeping quality in mind, we made sure all the watches you purchased were backed up by a 1 Year Warranty and the jewelry was composed of Genuine Sterling Silver as the base along with Genuine Crystals – not just glittering plastic. In 2020, we decided to launch our line of Premium Fragrances for Men & Women – designer smelling scents, just for you – light on your pocket, heavy on the scents.

Since our inception, we have served thousands of clients across Pakistan – from major cities such as Karachi, Lahore, Islamabad, to smaller areas such as Dera Ghazi Khan and Lalamusa. As a company, we are hungry for growth and scale is our vision – to ensure our reach is maximum.