Roche Diagnostics and Telenor collaborate to raise health awareness

Roche Diagnostics Pakistan and Telenor Pakistan have joined hands to raise health awareness in the country’s rural and urban areas. Telenor Pakistan will educate its Khushaal Watan app users about hepatitis and other diseases with a high prevalence and burden in Pakistan through interactive voice response (IVR), SMS, and live shows under the partnership agreement. Telenor Pakistan offers a variety of digital products and services that connect people to what is most important to them.

Khushal Watan is a rural lifestyle platform that focuses on m-Agri advisories, rural infotainment, and m-health. Users are educated by the network’s flagship rural health service “Khushaal Sehat” and urban m-health service “Healthline.”

Abdul Qayyum, Country Manager, Roche Diagnostics Pakistan & Afghanistan said, “For 125 years, Roche has been at the forefront in redefining the standard of care to improve health outcomes. At Roche Diagnostics Pakistan, our goal is to help increase public health awareness to support the prevention, early detection, and monitoring of diseases. In this regard, I am proud of our partnership with Telenor Pakistan that will enable us to jointly empower people to safeguard and manage their own health, thereby enabling patients to test early and treat right.”

“Telenor Pakistan continues to find avenues to connect its customers to what matters most to them,” said Khurrum Ashfaque, Chief Operating Officer, Telenor Pakistan. Together with Roche Diagnostics, we are pleased to make a significant contribution to sustainable, accessible, and affordable healthcare information for millions of Pakistanis.”