Amidst the global recession, Airlift realigns its strategy

Airlift is undergoing a strategic realignment to minimise operating space and focus more on critical areas that create sustainability and profitability in light of the substantial slump in global financial markets.

Airlift is pulling out of some markets, including Faisalabad, Gujranwala, Sialkot, Peshawar, Hyderabad, Johannesburg, Cape Town, and Pretoria, as part of its acreage reduction initiatives. In addition, the corporation is moving 8-10 dark stores in our three main markets (Lahore, Karachi, and Islamabad), which account for over 90% of our revenue. The aforementioned measures are part of Airlift’s larger-scale, high-order-density market approach.

Airlift is also cutting its workforce by 31% across the board and limiting the number of categories available on the platform. The organisation has struggled with the decision to split ways with talented colleagues. Airlift is committed to helping affected teammates find new jobs by providing financial and job placement assistance.

The aforementioned changes are a significant step toward Airlift’s long-term goal of promoting empowerment and harnessing technology to provide customer-centric solutions. Airlift aims to attain deeper depth in key areas and give higher value to clients in our main markets by narrowing the breadth of our operations.