Pakistan’s Tobacco Control Challenges

On May 31, 2022, the international community commemorated World No Tobacco Day. However, the Day in Pakistan reminded us all of the sordid reality that cigarette affordability, a critical weapon for reducing smoking, has increased in Pakistan over the last three years, because the Cabinet approved the additional imposition of Rs 10 tax per packet, which has remained a dead letter.


Disruption takes years. It takes persistence, resilience and undeterred belief in the larger vision of the startup. It requires bravery. After laying the foundation during the past decade, Pakistan’s startup ecosystem is taking its first steps in that direction.