According to Google, companies and brands with an operational, well-executed digital marketing strategy have 280% better revenue growth expectancy. More than that, they have a 3.3 times higher chance of enhancing their business and workforce. In this digital-first age, majority of businesses recognize the importance of a robust digital marketing strategy. But that doesn’t mean they don’t face issues in its formulation and implementation.
What entails an effective Digital Marketing Strategy
From having an attractive, responsive website to creating content that directly speaks to your customers, a perfect digital marketing strategy has multiple tiers! And you have to carefully plan and masterfully execute each one of them. But the issue with perfecting a digital marketing strategy is these prongs are multifaceted and require unique, specialized skills. You have to have specialized knowledge in social media, search engines, and web development. A single person might not be able to pull that off, as businesses are usually unaware of the technical developments in the digital realm. Therefore, you need industry experts for that.
To bridge this gap, the idea of a digital marketing agency was conceived, which provides all specialized services under one umbrella. And the best part is that it started off with just one digital marketing expert giving training sessions to people.
The founder, Sehrish Kanwal, began to receive clients seeking digital marketing services during her training sessions. Understanding the demands of different clients which could only be fulfilled by industry experts, she assembled a team of experts specialized in the requisite skills including digital strategy experts, marketing professionals, copywriters, graphic designers, media buyers, web developers, and social media executives to ensure profitable digital marketing to the clients. That’s how Digital Umbrella, a holistic digital marketing agency was formed.
The agency currently has a team of 20 skilled professionals and has helped around 100 clients so far with improving their brand and garnering high ROI.
The reason Digital Umbrella remains successful in chalking out effective digital marketing solutions is its customer-centric approach. We sit with our clients to discuss their particular needs, requirements, and expectations from the service and then formulate a tailored solution directly targeting their pain points. Hence, staying customer-centric is the key to an effective marketing strategy. That’s why we focalize on developing customer personas before formulating any strategy, be it content, SEO, or social media. We understand our clients’ needs and specific traits of their ventures before whipping up any action plan.
Another important thing to do to make a digital marketing strategy successful is to understand the digital arena. One has to keep up with the changing algorithms of search engines and social media channels. A little change might warrant a change in your strategies. That is why we ensure to stay on top of such top developments.
We provide stand-alone as well as holistic service to serve the clients’ unique needs. From social media marketing, search engine marketing, and SEO to offering design services, web development, content creation, and corporate training & bootcamps, we try to cover everything that the world of digital marketing entails. And we eagerly look forward to hearing your vision for 2022 and helping you translate it into success! Visit us now https://digitalumbrellas.com